Case Studies

Catalyzing civic engagement
  • In the wake of protests following the shooting of Michael Brown in Ferguson, MO, Nine Network and PBS NewsHour co-produced Looking at Ferguson, a youth perspective on the tragic events. Led by youth journalist, participants from across the country viewed news clips, PBS footage and student-produced interviews. The screening created a passionate discussion that moved beyond Ferguson as an isolated event to address larger institutional issues that impact race and justice.
Providing unprecedented access to experts and thought leaders
  • AOL, five PBS stations, the National Girls Collaborative Project, and the Association of American University Women partnered to present Makers: Women in Space. The screening and panel event connected students, teachers, and STEM professionals directly with pioneering women in STEM professions, including scientists and astronauts.
Mobilizing geographically-dispersed audiences
  • Sierra Club presented a pilot screening of the Werner Herzog-narrated short film Plastic Bag and convened conservation leaders from across California to advance a statewide plastic bag ban in CA.
Integrating offline and online initiatives to expand reach
  • In advance of Veteran’s day, PBS hosted a simultaneous on-the-ground and online preview screening of Navy SEALs: Their Untold Story. The documentary was followed by a Q&A panel with the filmmaker and several former SEALs. Live-streamed online and in person to audiences on site, the event allowed participants from around the country to ask questions and engage with panelists. More than 500 people joined online, exponentially expanding the reach of the 150 person screening in Washington DC.
Driving down costs of media distribution
  • PBS Distribution sales team is using OVEE as a virtual film market to pitch international buyers, allowing teams to screen clips and engage in real-time with partners around the world.
Creating new sponsorship opportunities
  • WMHT hosted an OVEE event underwritten by The Community Hospice as an effort to encourage conversation and understanding around death, mortality and quality of life. Chosen because the platform allowed engagement as well as accessibility for patients with limited mobility, OVEE offered a forum for doctors, patients and family members to view the FRONTLINE film Being Mortal and have a frank discussion about end-of-life options.
Leveraging partnerships to increase impact and maximize resources ROI
  • Multiple PBS stations from around the country partnered to host an OVEE screening event of A Path Appears, a documentary that investigates issues of gender-based oppression in several locations around the world. Participants and viewers engaged in an online chat with panelists that included reporters Nicholas Kristof and Sheryl WuDunn.
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